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7.14.2005


To Paint or Not to Paint, That is the question

The topic of painting may seem like a no-brainer, but as a real estate broker, I find this is an issue that needs to be addressed, especially when it involves gay men.

You buy the perfect home, move in, and of course paint the entire home in your favorite colors (and gay men tend to have quite a bit of imagination when it comes to colors). You are of course trying to create a comfortable, sexy atmosphere where you can entertain guests, relax and create a certain mood... reds, purples, mauve, dark brown, textures, maybe even a trompe l'oeil or mural. Then, two years later, you list your home for sale.

Chances are, the colors you painted aren't going to be in anymore or aren't going to appeal to a general audience. Many of the color choices I run into out there are quite interesting... and 9 out of 10 gay homes have really strong paint choices... and I'm as guilty as any of you.

There are many factors involved in marketing and selling your home. You can't control most of them. The esthetics of your home play a huge role in the sales process, and it's one of the things you can have direct control over, especially painting.

Putting fresh paint on your home, both on the outside and the inside, is usually the one thing you can do that pays off the fastest. You'll get more buyers looking, and they'll like what they see more, translating into a better chance for a quick offer at a higher price.

I hate to recommend that you depersonalize your home, but try to stick with light, neutral colors. These seem to resonate best with buyers. A fresh coat of light beige on interior walls will freshen up your home and make it more marketable. Many buyers can't picture their furnishing in a home with too much color. Colors also tend to create different emotions for different people.

If you don't plan on being there long, you might want to think twice about getting too wild with your colors. Some colors aren't that easy to cover up.

Simply put, new, neutral colored paint is usually the most profitable improvement you can make when getting your home ready for sale. So unless your paint is already in like new condition, you probably should paint.


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About Greg Jarvis

Greg is an award winning Chicago real estate broker with Baird & Warner, working with buyers and sellers and specializing in first-time purchases, relocations and investment properties.

Originally from New York City and Florida, Greg attended the University of Florida where he received his bachelor's degree in Public Relations.

After selling wine for several years, Greg made the move into real estate, getting his sales license.
Knowing how competitive the real estate industry is, he decided to get his Illinois broker's license in 2004.

Greg has been with his partner, a Chicago attorney, since March 1996 and they reside in Lincoln Park.

Some of his interests include travel, cycling, wine, skiing, cooking and books.

Greg can be reached by phone at (312) 375-3552 or by email at gregjarvis@aol.com.
Check out his real estate website at www.gregjarvis.net.

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