Banner Ad Specifications

All advertisements are set up on a rotational basis, with a guaranteed 100,000 impressions per month (unless indicated in the rate). This maximizes the ad exposure as well as providing a better interest level to the reader.

The following banner ad sizes are used on the website.
Or, you can go directly to the rate sheet



Rate Schedule & Services

ChicagoPride.com offers not only the lowest rates for banner advertising, but the largest internet reach within a market targeted local community. Rates begin at $395 per month and are guaranteed at least 100,000 impressions per month (less than 1/2 cent cost per banner display). An average run-of-house advertisement will receive 150,000 to 200,000 impressions per month.

Our rate structure is based on a "per month" method where your banner will be displayed on a page (or pages) for the duration of the campaign period purchased.

Banner Size Locations Rate
300x250 Run of House (news, columns, interviews, mypride profiles), content embedded
$3995/m
728x90 Run of House (all pages), top and bottom headers
$2995/m
160x120 Run of House (main channels)
$395/m
160x200 Run of House (main channels)
$695/m
250x250 Home Page (prime estate)
Can only purchased as an addition to 300x250 inventory
Will also appear twice per month in bi-weekly email newsletter
$1395/m
* All rates require a three month (quarterly) sponsorship agreement.
10% discount granted for 6-month agreements & 15% off for 1-year agreements.
  
Addt'l Services Information Rate
Web-based Manager You will be able to manage/change your banner ads via a secured web-based control panel. FREE (published rates only)
Impression Reporting You will be able to view impressions and clickthroughs for your banner ad campaign. This will help you fine-tune your ad during the campaign (since you can freely change the ad at any time during your campaign). FREE (published rates only)
Email Newsletter (231x100) Weekly Banner Ad 1x, 231x100 banner ad included on weekly newsletter above the fold. Newsletter is delivered to 60,000 email addresses weekly. $1195
Email Newsletter (231x100) Weekly Banner Ad 4x, 231x100 banner ad included on weekly newsletter above the fold. Newsletter is delivered to 60,000 email addresses weekly. $1095/wk
Email Newsletter (231x100) Weekly Banner Ad 12x, 231x100 banner ad included on weekly newsletter above the fold. Newsletter is delivered to 60,000 email addresses weekly. $895/wk
Email Newsletter (231x100) Banner Ad 24x, 231x100 banner ad included on weekly newsletter above the fold. Newsletter is delivered to 60,000 email addresses weekly. $695/wk
Individual News Blast Have an event or an advertisement you want to send directly to the ChicagoPride.com membership and subscription list? We will do a one-time mailing for you - all you have to do is furnish the banner or html page and we'll do the rest. The newsletter is sent out to 60,000 newsletter subscribers. $1995

Rates effective August 19, 2008 through December 31, 2009.