by ChicagoPride.com
Filed under: Business, Money
Fri. August 25, 2006 9:35:22 AM
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Wal-Mart aims to woo the gay and lesbian community. Do you think it will work? What are your thoughts? Do you (or someone you know) shop at Wal-Mart currently?
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I think that most stores do not discriminate against homosexuals. I don't think that just because yo...
By zoozoo6 on 8/25/06
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Chicago, IL — "Wal-Mart Partners With National Gay and Lesbian Group - also Hires Gay-Marketing Shop as Retailer Works to Alter Image," displays on a headline in this morning's Advertising Age website.
Advertising Age (AdAge.com) reports: "Despite an ongoing review for its $578 million ad account, Wal-Mart hired Witeck-Combs Communications, a marketing shop known for its work targeting the gay and lesbian consumer market, according to Bob Witeck, president of the Washington-based firm."
"The initiative comes as Wal-Mart aims to broaden its appeal and woo both upscale and urban markets."
"The steps being taken by Wal-Mart are the strongest signal yet that the company may be taking a permanent stand on the side of gay rights, despite the inevitable lambasting from right-wing conservative groups, such as the Family Research Council and the American Family Association, said Nu Wexler of Wal-Mart Watch, the Washington-based coalition backed by the Sierra Club and the Service Employees."
For the entire article, please go the the AdAge.com website at http://adage.com/article?article_id=111477.
